A welcome guide is you giving your brand new client a big warm hug. It’s what you send to clients once they’ve determined you’re their missing link and book you. It’s how you demonstrate immense gratitude, communicate further client expectations at this stage, dive deeper into their experience with you, and tell them what to expect now so they’re fully informed and totally excited. This on-boarding packet is different than the pricing guide in that it’s not written for a new lead but for a NEW CLIENT so it builds connection in a new way and starts the ball rolling towards compelling word of mouth referrals.
Not only will clients think that you have all of your ducks in a row, but they’ll be super impressed that you have something designed and put together for them at each point on their journey with you. Say hello to wooing clients every step of the way and goodbye to unnecessary emails with questions you should have answered or clients feeling like they’re left in the dark after they book.